the social network prohibits and will remove content that advocates the white race

In September 2017, ProPublica reported that Facebook had allowed the distribution of N**i propaganda through its advertising tools, reaching more than 4,000 people in less than 24 hours. It is just one more example of how information can be quickly distributed on the social network.

Facebook’s response has been that “we are working to improve our targeting options”, but we had not heard any further news until now. Facebook has announced through a statement entitled “Facing Hate” that from next week they will ban both on Facebook and Instagram, everything that supports or advocates white nationalism and white racial segregation.

What is Facebook going to do about hate speech

the social network prohibits and will remove content that advocates the white race

The move comes after the New Zealand massacre, where Facebook was overwhelmed. At that time, the platform deleted 1.2 million videos but according to its own data, users uploaded it up to 1.5 million times. As the BBC describes, Jacinda Ardern, Prime Minister of New Zealand, said that “he is the publisher, not just the messenger.”

Facebook explains that hate speech based on race, ethnicity or religion has always been prohibited in its usage policy. Namely, white supremacism has always been banned. However, the point is that it was not specified in white nationalism and the discourse of the white race. Till the date, this discourse was included within other nationalisms and identity feelings.

According to the company:

“In the last three months, our conversations with members of civil society and academics who are experts on race relations around the world have confirmed that white nationalism and separatism cannot be separated from white supremacy and organized hate groups. “.

Users will still be able to proudly display their race and ethnic heritage, but not white as that speech is closely linked to that of organized hate groups.

the social network prohibits and will remove content that advocates the white race

Facebook explains that since it is already done with child p*********y, machine learning techniques and tools will be improved to cut the proliferation of those messages.

Additionally, users who carry out searches related to white supremacy will link resources aimed at abandoning hate such as those of associations such as Life After Hate.

As our colleagues from SamaGame point out, the big question is if Facebook will really be able to stop the spread of this type of content or if it will remain in a new promise that will be surpassed by the enormous magnitude of the social network itself.