The Take-Two boss says we’re paying too little for their games anyway.
IN BRIEF:
CEO of Take-Two Interactive – the owner of 2K Games and Rockstar Games – stated in time last conference with investors that his company sells games well below their real value.
We provide industry-leading experience and charge much lower fees than we think consumers are worth. Then we usually offer a permanent, expandable element that is free of charge. It is all very valuable. Any monetization is of course completely optional, ‘said Strauss Zelnick.
Answering a question from one of the interviewees, the president of Take-Two also referred to the free-to-play games market. In his opinion, in a sense, the company is already operating on it, offering “free” network modes of the kind Grand Theft Auto Online whether Red Dead Online. The businessman referred to it as “tethered free-to-play”.
Strauss Zelnick. Source: Investor’s Business Daily.
However, Strauss Zelnick does not rule out that in the future GTA Online will become an independent, free production. The CEO of Take-Two even noted that this will be the case for the PS5 version, although the offer will be limited in time (for about three months). The businessman is also convinced that the game will continue to bring huge profits.
As you can see, we are open about our business model. I am not excluding the possibility that at some point certain experiences may become free as an entry point. GTA Online has been successful for seven years and we expect it to set a new record this fiscal year, which is amazing, he argued during an interview.
This approach is not surprising – in the last quarter, the company’s revenues from micropayments increased by as much as 56% (it constituted 59% of the total generated revenue).
Other information related to Take-Two’s quarterly financial summary – the best-selling games were the two parts of the basketball cycle NBA 2K20, NBA 2K21, PGA TOUR 2K21, Mafia: Definitive Edition and Mafia: Trilogy. Older productions such as GTAV, RDR2, Borderlands 3 or Sid Meier’s Civilization VI are also still doing great. The company expects to earn $ 3 billion by the end of the year. It is also worth noting another increase in the importance of digital distribution – as much as 83% of the money earned in the quarter ($ 791 million) came from this form of sales (+ 14% compared to the same period last year).
