Leading after Steve Jobs isn’t a mission anyone could have taken on successfully, but with a style far removed from famed Apple co-founder Tim Cook, he came out on top. Almost ten years after his appointment as CEO of the company that today claims to be the most valuable in the world and the most important in the field of technology, The Wall Street Journal shared a detailed article on the profile of the current Apple representative..
Although this is a job focused on his role as a leader of the company, it allows to see many faces of Tim Cook, draws on the stories of his colleagues and of course, supported by the quantitative achievements made by Apple during his role as CEO.
There are no tricks in Tim Cook’s success
The report begins by highlighting the leadership differences between Cook and Steve Jobs, including Cook’s more hands-off approach to engineering and product design. The profile points out that Cook kept much of his routine the same when he took over as Apple in 2011:
“Since taking office in 2011, Cook has followed the advice of his predecessor: don’t ask me what I would do. Do it well. He continued to wake up before 4 a.m. every morning and check global sales data. He held his meeting with operations and finance staff on Friday, which team members called a “date night with Tim” because it lasted late into the night. He rarely visited Apple’s design studio, a place Jobs visited almost daily. ”
Employees cited in the article say that Cook “created a more relaxed workplace” than the environment created under Steve Jobs. However, Cook is “just as demanding and detail-oriented”. A specific reference cites the day when Apple “mistakenly shipped 25 computers to South Korea instead of Japan.” Cook was reportedly frustrated by this mistake and used it as an example of how Apple was “losing its commitment to excellence”.
Citing Cook’s colleagues and acquaintances, the report describes the Apple CEO as “A humble workaholic with a singular commitment to Apple. “
The profile also reveals Cook’s detailed work at Apple. According to an anecdote from former Apple executive Joe O’Sullivan, Cook often asks questions precisely, asking the number of units sold, the percentage that is and other such questions.
“Middle managers check staff before meetings with Mr. Cook to ensure they are well informed. It is not recommended for beginners to speak … This is to protect your computer and protect it. He is not wasting his time ”.
The publication also addresses what is perhaps the main question consumers have when assessing Apple’s delay in launching certain technologies, compared to the competition. According to senior engineers:
“Cook tends to evaluate new product ideas with caution, taking in some discussions the position that he doesn’t want to launch a product that could sell badly and jeopardize the success of the business. “
The report also referred at the launch of Apple TV +, and Tim Cook’s opinion on the early results. According to former members of the services team, Cook’s expectations sum up:
“With a billion devices around the world, they think if you have something a little better and it’s on your own phone, people will embrace it. “
With an agenda at Apple’s disposal, the relevance of tackling the situations that impact the world the most, and results the company couldn’t even imagine at one point, Tim Cook’s role at the helm of Apple seems indisputable. What will be your next big challenge?
Source : Techradar