The umpteenth death of the iPad (yes, again).
The title of the article was actually going to be longer, adding: “or how it is possible to be wrong over and over again”. Well, it seems that the “experts” have been engaged, not for years, but for decades, with Apple. They also predicted the inevitable irrelevance of the company once Jobs died. And they keep insisting over and over again to show us that yes, it is possible to be wrong over and over again, and keep trying without rest. It’s like that “do it many times and one of them you’ll be right.” Already. The problem is that, as Einstein said, doing the same things over and over again and expecting a different result is a measure of madness.
IDC, which as usual does not give the ball, interprets figures as it pleases. According to his “studies”, the iPad will lose more than 4% market share between now and 2019, while Android will grow and grow to infinity and beyond… The problem with this interpretation of things is that, as usual , is biased and confusing, and often results in misjudgment and failure in decision making. You can read the article here (in English) for more details, but I warn you that, as this type of company reports like this usually are, they are dry and boring to say the least. And above so as not to give what is said or one.
As I was saying, it’s basically the same lack of appreciation as always. Higher prices, lower sales. The iPad is rarely updated and people don’t see the need to buy more. Typically, “analysts” just rely on raw numbers to derive their reports, and that’s a big mistake. The iPad is a device that is not just a stand-alone device (like Yes happens in Android): It is integrated into a larger ecosystem of devices that work very well with each other. Even with the high margin of integration that Apple devices currently have, they can still go deeper into them. But also, the main issue we face in the future of the iPad is an even higher ratio. It began to be said when the iPhone came out that “surely there is an application for that.” We can affirm with the iPad that “I’m sure there’s a use for it”. Right now we see strange or absurd (although less and less) that an iPad is used to work in an office (or outside her), that the children study or people take it to read the newspaper while drinking coffee anywhere (well, they already do that regularly in the US). But it is that these utilities will surely be our daily bread within no later than 5 years. And yes, it is true that there are more tablet models on the market, but none can reach the level of the iPad in that sense. I will explain why.
The analysts’ problem with Apple (something Jobs cultivated very well, brilliantly playing hide-and-seek with them) is that for some reason, they don’t understand what they’re doing. They do not understand the concept that Jobs created for Apple, and that generates errors of appreciation as big as the one in this report. Jobs was not based on the number of sales (many times he himself was surprised by what the iPhone or iPad sold in his day), but on creating a complete technological experience. Many analysts are still reluctant to see the PC death supported because if that happens, half the world would collapse at his feet. They continue to give expectations that tablets cannot succeed because if they do, they at least let the idea run free. post-PC, your main IT clients would jump out of the windows. The iPad was the one that started the process, although not its precursor, since the compatible PC had been degenerating little by little since long before, mainly because of Windows and standards. It had long since become a decadent medium that did not evolve. Some will say that this would also mean the death of Apple computers. As we could see the other day in the keynote, not even close.
Apple does not make devices. manufacture experiences. And since that can’t be measured, it has everyone confused. It is normal. But what is not normal is that the iPad is continually being killed because it sells less than the competition (and that in global figures, in the US, for example, it has an absolute majority, or to say that iOS is a very limited system to work with (if I put here the list of productivity apps that are leaders in their sectors (I would have to dedicate several articles). Children learn in a moment to use a tablet before a PC, and they will grow up with these devices under their arms, being their next computer Those who insinuate that you can’t do the same things with an iPad as with a computer are so resentful that their piece of the pie is slipping away that they can only make baseless ad hominem attacks. It’s true that there will always be things that will be better done on a computer, such as programming, and some functions that need some “open-mindedness” (literally), and of course, utilities such as a server do not make sense in a device of this type or, but since movies have already been recorded with an iPhone, imagine what can be done to assemble or mix on an iPad… The artistic creations number in the thousands and more and more utilities are presented to you every day, such as being able to use them to present letters interactive restaurants, among others.
Boy friends and girl friends. Do not be dazzled by the figures or the death rattles of those who no longer know what to do with their (technological) lives. Not only the iPad, but tablets in general, have a great future. But it’s not what they think. I myself have been using my iPad as a work computer for a long time, doing pretty much everything it can do except programming. Say the iPad is the weakest link it is simply a flight forward of an industry that no longer knows where to stick its head. I have the impression that we still have many curious things to experience in the coming years. And some will come from our favorite tablet.