The video presentation of PlayStation 5 for Spain wants to be the announcement of Campofrío for this generation.
Surely many remember Campofrío’s Christmas advertisement last year, “FakeMe”, which brought together a good handful of Spanish personalities such as David Broncano, Yolanda Ramos, Josep Prederol, Enrique San Francisco, Iker Jiménez, Boris Izaguirre, in the same clip. Jordi Hurtado and company. The objective: to sell the brand. Now Sony has done something similar, but addressing the new generations on the occasion of the launch of the PlayStation 5.
For this, Sony has chosen personalities of the online world and videogames, such as ElRubius, MangelRogel, TheGrefg, Ibai Llanos, Willyrex, DjMaRiio, Vegetta777, Loulogio and OutConsumer, to show the benefits of the console in a humorous way. There is also a juicy cast of personalities from the world of television and sports, like Carolina Marín, Marc Gasol, Juan Lebron, Joaquín Reyes, Santiago Segura, David Broncano and Josep Prederol.
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The premise of the video is simple: Rubius and Mangel receive an invitation to an exclusive event on PlayStation 5. Upon arriving at the site, Rubius (aka Rubén) travels inside the console, where he is guided by TheGrefg. From there, Rubius visits different worlds, including a control room run by Pedrerol, who gives orders to elite athletes such as Carolina Marín and Juan Lebrón. Sony, of course, hasn’t forgotten about the classic “No fellows, huh” meme.
In another of the scenes, Rubius visits a kind of rest area where we can see real people dressed up as video game charactersThe most striking being Joaquín Reyes, who appears dressed as Aloy, the protagonist of Horizon Zero Dawn. Michelle Jenner also appears, who is the voice actress of Aloy in Castilian.
The video is full of nods to video game culture and, especially, to the exclusive titles of PlayStation, like ‘Ratchet and Clank’. At that moment, precisely, we see the youtuber Amperter disguised as Ratchet simulating the filming of a scene directed by Santiago Segura.
Sony has not forgotten the sound, one of the keys to its new console. At one point in the video, Rubius visits the sound room and meets Grison, David Broncano, El Langui and Arkano, who are responsible for putting the most musical touch. Later, we find Loulogio and OutConsumer playing “chive grandparents” and talking about how video game graphics have evolved.
The most regrettable dance I’ve ever seen in my life
pic.twitter.com/eSbRUvni1V
– Ibai (@IbaiLlanos) November 19, 2020
Finally it is the turn of Ibai Llanos, who comes out commenting on a ‘FIFA’ penalty with DjMaRiio in goal and with Koke, Atlético de Madrid midfielder, as a shooter. The video is not wasted, especially when at the end all the protagonists appear dancing. In total, more than 30 cameos for this local production whose purpose, as we said, is to present the console and review its functions and novelties in a humorous way.
SamaGame, NOOB and VIZZ are brands of Webedia Spain.
