Facebook has released its latest results and the numbers are impressive. Mark Zuckerberg’s company has enormous Internet power, because in its hands is not only the social network of the same name, but also two such popular applications as Instagram and WhatsApp.
The social network alone has 2,603 million active users per month worldwide, an increase of 105 million in the last quarter alone. Those numbers seem low for Facebook, but it would be historic growth for many of its rivals.. This is only talking about Facebook, because when we add the rest of the products to their hands, the numbers go to an even higher level.
Facebook continues to grow and its numbers impress
On the one hand, Facebook presents its results to the monthly active users of its social network and also offers data on its “Monthly active family”, which consists mainly of users who have registered for a month on Facebook, Instagram, Messenger or WhatsApp Account. Here the figure is even higher, reaching 2,990 million users worldwide.
It is an almost difficult figure to imagine. According to Statista data, there are 4,570 million active users on the Internet, with a penetration rate of 59%.
From this “digital population”, 65% of Internet users have used a Facebook product in the past month. It’s not that they signed up in the past but decided to abandon it, but that for some reason or another they are still connected to the network created by Mark Zuckerberg.
According to the latest Facebook data, the company receives $ 6.03 per user. It would be $ 6.95 if we only count Facebook users. With the aim of increasing the monetization of services like WhatsApp, the company is already preparing its mobile payment service.
According to the figures they offer, we see that the majority of WhatsApp and Instagram users also use Facebook, 87%. And is that the difference between the two figures is “only” by 387 million users.
Meanwhile, Tik Tok reaches 2,000 million downloads
During this pandemic, the use of TikTok has also seen remarkable growth if we follow the data from SensorTower. The ByteDance app has been downloaded over 2 billion times, which doesn’t mean it has so many active monthly users, but it’s a good indicator of its potential.
If we compare it with the internal quarter, we can see that its growth went from 199 million downloads to 315 million.
The quantity of Monthly active TikTok users are estimated at around 800 million, according to Businessofapps. An amount that follows the trend will increase in the coming months but is still far from the nearly 3,000 million users who use Facebook.