It was May 1998, Apple was in a very difficult financial and market situation, Steve Jobs was the interim CEO of the company and arrived with the intention of save everything.
Apple could cease to exist
Windows PCs were popular with users for most of the 1990s, they increased their sales, they really had no competition, and although Apple offered a line of ten desktops, none were successful. discount. expose the entire brand to serious financial risks.
Since Steve Jobs joined the company, it took 10 months of hard work to come up with a strategy that could save him. Finally, on May 6, Steve Jobs stood in front of an auditorium to give a presentation that he would brief the press on Apple’s situation at the time and what we were working on.
Jobs seemed really excited and with a well-managed speech, Apple introduces iMac. The computer that would be one of the main products of the years to come and one of the visionary and technological foundations that would propel the bitten ointment to the success that we know today.
The iMac came to revolutionize everything that was known until then in the world of computers, it was presented with these specifications:
- PowerPC G3 processor with a speed of 233 MHz
- 15 ″ CRT display with a resolution of 1024 × 768 pixels
- 32 MB RAM
- 4 GB hard drive
- CD-ROM 24x
- Modem for Internet connection via modem
- Port Ethernet 100 10/100
- Infrared port
The standard for desktops with separate case and monitor, individual accessories and connected through various ports has been left behind. The iMac has promised the user to forget about assemblies and the various cables. You just took it out of its box and with one button it lit up. It was surprising!
With this new iMac, Steve Jobs decided not only to reduce its range of computers from 10 to 4, focusing this terminal on all types of users, but also completely eliminated the use of floppy disks to provide access to the use of CD-ROMs.
In addition, iMac was the first computer to implement USB ports and offered the fastest Internet browsing speed of the time. All of this technology was housed in a translucent “portable” plastic cabinet, with built-in speakers up front and a monitor that finally offered the “all-in-one” computer.
The legacy of the iMac
Ten years must have passed before Steve Jobs could realize his idea of a compact, simple and easy to use iMac. On May 6, 1998, the iMac was introduced, but it was in August that it started selling.
First, there was controversy over the lack of floppy disks and other issues with technology standards at the time, but it was really the computer that accompanied the pop generation of those years. It was even very common to see the transparent cabinet in various children’s films and in advertising.
Now we already have an iMac which is even about to be renewed with a new version. We also got to see some wonderful concepts that give us a more futuristic view of this product, like this concept based on a patent.
But on the other hand, it is also good to know how it all started, to understand the situation in which this computer was launched and for those who lived in the moment, to bring that nostalgia build a big technology.
If you want to see how the presentation of this iMac went, I leave you the following video where you can enjoy the humor of Steve Jobs and experience the emotion of a very important event for the Apple company and for us its users.