this is Microsoft’s alternative to Twitch that has taken Ninja

ninja

this is Microsoft’s alternative to Twitch that has taken Ninja

In the last hours Tyler Blevins, better known as Ninja in the video game industry, announced that he would stop broadcasting on Twitch to do it exclusively on Mixer, Microsoft’s platform. In a strategic move by Microsoft to give its service more visibility, it has brought in one of the biggest stars in the world of video games and the one with the most followers on Twitch with a total of 14 million. But,what makes Mixer special so that you have decided to move platform?

Over the years Twitch has grown considerably in popularity with both viewers and gamers. Consequently it also increases competition among the most popular users to achieve the largest possible audience in a market where viewers have a finite amount of time to offer and the supply of streamers continues to grow. An entertainment platform that has gradually become professional.

Mixer however is not that popular and a name as well known as Twitch or even YouTube Gaming. It was originally born under the name Beam and the company was acquired in 2016 by Microsoft. To become one more in the streaming industry, Microsoft has redefined its brand, has integrated it into its consoles and is promoting its use based on movements such as Ninja, an exclusive contract to broadcast only on Mixer.

On Mixer, just like on Twitch, mainly video game games are broadcast where a host (usually the one who plays) shows the game live and comments on it for his followers. It has a number of advantages and also some limitations.

Mixer’s figures

According to data from Streamlabs, Mixer had approximately 70,000 active users at the beginning of 2019 compared to 1.76 million Twitch or 755,000 YouTube Gaming users. These very low figures compared to the other two big ones in the industry are especially due to the short life of Microsoft’s service. Mixer is relatively new and only since Microsoft is pushing it in recent months is gaining audience in a significant way. Amazon for its part has been betting on Twitch for the longest time, since the zero minute it acquired the service in 2014.

Play against Mixer its availability in game consoles and operating systems. Twitch allows you to broadcast from virtually all major consoles and operating systems. For his part Mixer is limited to Windows, Mac, Xbox, and mobiles. Not on the PS4 from Sony, Microsoft’s main Xbox rival and also the most popular console today.

In his favor, Mixer offers better integration into consoles and devices found, on Xbox and Windows it integrates natively, you don’t even have to install external apps to start broadcasting. On the other hand, it also has direct integrations with some video games such as Minecraft (from Microsoft, once again), where viewers can interact and directly influence the game. Finally, Mixer allows the simultaneous broadcast of several players, so that the viewer can see them on the same screen.

How streamers monetize on Mixer

The part that matters to professional streamers, how to get money for their hours and hours broadcasting online. In the case of Mixer, it is achieved in a similar way to how it is achieved on Twitch. Users can subscribe to the channels of their favorite streamers, although the price is slightly higher, $ 7.99 vs. $ 4.99 for Twitch. Viewers can also offer tips to hosts and make use of Skills, the functionality that allows the use of stickers, effects and more options when communicating with the host and other viewers.

Mixer works with Sparks, which is its internal “currency”. Viewers earn Sparks whenever they are watching broadcasts or making one. These Sparks can later be used to gain advantages in interactive chats, to donate them to streamers, to create teams or for other advantages within the platform. Eventually streamers can convert Sparks into real income once a certain threshold is reached.

An important difference from Twitch and one that gives it a great advantage is its integration with Amazon services. Amazon Prime users are entitled to a Twitch subscription for free”. For the viewer it is free but for the channel to which he subscribes it becomes $ 4.99. It’s an easy way for hosts to gain subscribers from Amazon Prime.

Leave the platform where you are number 1

The streamer Ninja has decided to migrate from the Amazon platform in favor of Microsoft’s. With the change has left behind 14 million followers and thousands of paying subscribers that brought direct income from their broadcasts. With 14 million followers (users who do not pay directly) he was the most popular streamer on Twitch, his subscribers (users who pay monthly) have gone in one day from almost 15,000 to just over 100. A risky move in terms of followers are concerned (economically there are no public figures), as Alexcapo indicates, followers are lost not only by changing platforms, but also because subscribers can feel “cheated” when they see that they have lost one of the main reasons why they have entered a platform.

The next chapter, https: //t.co/lvn9KBjEYq pic.twitter.com/tljVgyM3bG

– Ninja (@Ninja) August 1, 2019

Success comes with responsibilities. In an interview for the NYT in December 2018 Ninja commented the enormous pressures of having millions of followers and subscribers to whom you owe content for the monthly payment they are making. Whenever he stops broadcasting, he loses subscribers, he explained that his biggest vacation was the six-day honeymoon and knowing what that would mean in loss of subscribers. The same goes for the rest of the popular streamers actually.

In Mixer the conditions are somewhat different and above all not as much competition and pressure as on Twitch. It reaches a platform not as saturated as Twitch or YouTube Gaming. A place to establish and grow thanks to its popularity in the industry, with the benefit that this means for Mixer / Microsoft in terms of new users. And of course, without knowing the economic conditions behind the agreement to broadcast exclusively for Mixer.

More information | Mixer

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