Ubisoft Partners with Tencent and Playcrab on New Mobile Game.
Ubisoft announced today that Might & Magic Heroes: Era of Chaos, a new mobile gaming license developed exclusively for China, will be published by Tencent, one of the largest internet service providers in China. Developed by Playcrab (a subsidiary of Ourpalm specialized in action and strategy games), this new mobile title will be launched in May, and will be available in China on iOS and Android stores.
The agreement with Tencent and Playcrab marks a significant step forward in Ubisoft’s strategy for the mobile gaming industry in high-growth markets. This partnership gives Ubisoft the opportunity to bring a cult brand to mobile gamers in China. Among its extensive publishing network, Tencent owns WeChat, and has exclusive jurisdiction to distribute games to WeChat’s more than 889 million monthly active users. With its vast experience in developing action and role-playing games for mobile users in China, Playcrab has an excellent track record of top-selling titles in iOS and Android stores. According to expert analysts, the mobile games market in China generated more than US $ 10 billion in 2016. The mobile sector is growing rapidly, and experts estimate that the total games market in China may already be growing by more faster than the US, which was previously the world’s largest market.
“We cannot imagine better partners than Playcrab and Tencent to bring the Might and Magic Heroes saga to mobile gamers and the Chinese market. Tencent is a hitmaker and a world leader in mobile gaming in China, and this agreement shows that they are confident that our broad portfolio of brands can appeal to Chinese gamers, ”said Jean-Michel Detoc, CEO. Ubisoft Mobile overview. “It is an important step forward in our strategy for the mobile games sector; working together with Chinese developers and publishers to create games based on our franchises, adapted to Chinese players, makes it possible to take advantage of the enormous potential of the Chinese market ”.
“We are excited to have Ubisoft’s Might and Magic Heroes: Era of Chaos on our list of games,” said Steven Han, Tencent’s Head of Project Operations. “In China, this franchise already has the support of a community of millions of fans who participate very actively. We are convinced that this new game will interest fans of the saga and mobile players ”.
“We are proud to have developed in collaboration with Ubisoft the first installment of the Might and Magic Heroes series for mobile phones,” said Kevin Ye, CEO of Playcrab. “We believe this addition to the franchise is a perfect fit for the thriving gaming market. for mobile here in China. By bringing the franchise to mobile, we offer fans and beginners alike an experience they can enjoy at their own pace, anywhere, anytime. ”
The legendary Might and Magic Heroes series was launched in 1995 and since then, millions of fans around the world, and also in China, have played its seven installments and its numerous spin-offs. The new mobile title features all the elements that have contributed to the success of the series, including strategic PvP play, fantasy creatures, and magical abilities. In Might and Magic Heroes: Era of Chaos, Queen Catherine Ironfist embarks on a mission to unify her ravaged land and reclaim the kingdom of Erathia. The game remains with the fundamental principles of Might and Magic Heroes, but the battlefield has been transformed into an epic card and strategy game, which is more suitable for playing on mobile, and at the same time a passion for Chinese gamers. .