Interesting move in the world of sports apps. Under Armor, the sportswear company, has announced the endomondo closure, one of the most popular fitness apps. In the same way, the company has taken the opportunity to announce that it is for sale MyFitnessPal, another well-known sports and healthy lifestyle app, for $ 345 million.

According to the company, the goal is to reduce the complexity of the application ecosystem and focus on the development of the MapMyFitness platform. Regarding Endomondo, the application will stop working at the end of this year and user data will be deleted in March 2021. Those who want to continue accessing their data can do so importing them from Endomondo to MapMyFitness.

Goodbye, Endomondo

Endomondo is a well-known sports application. It was created by Mette Lykke, Christian Birk and Jakob Nordenhof Jønck in Denmark in 2007. In 2011 the creators opened an office in Silicon Valley and in 2015 it was bought by Under Armor for $ 85 million next to MyFitnessPal. At that time Endomondo served about 20 million users and MyFitnessPal about 80 million. Now it’s time to say goodbye, at least to Endomondo. According to Under Armor:

“Under Armor will remove Endomondo from all app stores and will no longer provide bug fixes or customer support for any version of the Endomondo app that remains on your device.”

As for MyFitnessPal, Under Armor explains that it has more than 200 million users and is looking for an independent company that can “continue a strong history of recurring revenue growth, organic user acquisition, and a unique proposition for consumers.” The value of the transaction is $ 345 million and it is expected to close in the fourth quarter of 2020, although it is subject to the relevant regulatory approvals.

Under Armor closes Endomondo and puts MyFitnessPal up for sale for $ 345 million

MyFitnessPal is “Editor’s Pick” on the Google Play Store.

Both MyFitnessPal and Endomondo are part of Under Armor’s Connected Fitness segment, which also includes MapMyFitness which, in turn, consists of Running with MapMyRun, walking with MapMyWalk, MapMyRide: cycling with GPS and MapMyFitness Trainer. There are too many applications with objectives and proposals that are too similar, so it makes sense that Under Armor wants to get rid of the two that they do not use today to focus efforts and free up assets.

Under Armor closes Endomondo and puts MyFitnessPal up for sale for $ 345 millionIn the words of Patrik Frisk, CEO of UnderArmour, this move enables “greater alignment with our long-term digital strategy” and “offers us investment flexibility to drive greater return and value for our shareholders in the long term.” We will have to wait to see who ends up with MyFitnessPal. When it comes to Endomondo, users who do not want to lose their data will have to migrate them to MapMyRun, which is also free and available on iOS and Android.

More information | Under Armor

Source : Engadget

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