IIDEA, the association representing the video game industry in Italy, today produces market data and video games in Italy in 2019. The sector is healthy, grows by 1.7% compared to the previous survey and performs a turnover of 1 billion and 787 million euros. All details in the official press release.
The positive trend in the video game market therefore continued which, in a year of transition pending the launch of the new generation of consoles, saw the excellent results of the software sector offset the slight physiological decline in the hardware market. If the latter recorded a turnover of 358 million (-15.9% compared to 2018), the former sees an increase of 7.3% over one year, with a turnover of 1.4 billion euros. In this context, the expansion continues from digital software: the segment, comprising digital downloads for consoles and PCs and applications for mobile devices, records a Growth of 13.5% over one year and a turnover of 1.127 billion euros. The accessories segment remained stable (-0.1% compared to 2018), with total sales of 101 million euros.
“The results that emerge from our analysis bear witness to an increasingly consolidated relationship between Italians and video games at a time of significant market development. Dynamism is the main characteristic of the video game industry, which reinvents itself every year thanks to its extraordinary capacity to meet new technological challenges and to cross the borders of creativity ”, said Marco Saletta, President of IIDEA. “While waiting for the new generation of consoles, video games, which are hobbies, professions and hobbies, continue to become more accessible and to consolidate their position of entertainment, involving a growing and diverse number of players in Italy, as in the rest of the world. world ” .
The data in the report has been processed on the basis of a research method organized and promoted internationally by the European Federation of the Video Game Industry (European Federation of Interactive Software, ISFE), and refers to three different sources : GSD (Games Sales Data) for detailed data relating to the physical market, GSD (Games Sales Data) and GameTrack for data relating to digital products, App Annie and Game Track for data relating to the mobile market. Consumer data, collected in the fourth quarter of 2019 as part of the GameTrack project, is based on the administration of online and offline surveys on a representative sample of the population aged 6 to 64.
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The report photographs the ranking of the best-selling titles in Italy for consoles and PC, both in physical format and as a digital download. The world ranking (all platforms, physical and digital) is led by FIFA 20, followed by Grand Theft Auto V and Call of Duty: Modern Warfare, the same podium as the Top 10 Console Video Games. the Top 10 PC Video Games Rather sees Tom Clancy’s Rainbow Six as the first title in the leaderboard: Siege, Grand Theft Auto V is also second in this leaderboard and is followed by Borderlands: The Pre-Sequel.
“The Italian market also showed its strength and health in 2019. Despite the slowdown in hardware sales linked to the announcement of the new generation of consoles, the good performance of the software (physical and digital) confirmed that the attention reach for video games is now rooted among Italian consumers ”, said Antonio Rubio, Director of International Sales at B2Boost. “It is also interesting to see the results relating to the purchase of digital software, which have risen sharply over the past year, in line with similar trends recorded in other European countries”.
The best-selling genres in 2019 were Action, Sports Games and Shooter. Second interesting place of the Strategy genre in the Top 10 linked only to the best-selling video games on PC.

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Italian players

17 million people who have played video games in Italy in the past 12 months, or 39% of the total Italian population aged 6 to 64. Of these, 53% are men and 47% women, which represents an increase (+ 1%) compared to the previous survey. While the previous annual report revealed a uniform distribution of gamers across different age groups, in 2019 video games spread mainly to younger age groups, with a higher concentration between 11 and 24 years old.
“Video games in Italy continued to grow in 2019 and today reach almost 4 in 10 Italians who play on any device. The roughly 17 million players in Italy play an average of 7.4 hours per week (also down 6.7 hours per week in Q4 2018), proof that gaming is a very attractive form of entertainment., commented Eduardo Mena, IPSOS Research Director. “This growth in the number of gamers and the time spent playing video games was the basis for another successful year for the Italian industry in 2019 – more gamers are investing more time and generating more income in the economy. . The entire gaming ecosystem grew to 1.8 billion euros in 2019, impressive results given the current phase of the console cycle, with the arrival of new devices next year ”.
As for most used gaming platforms, mobile devices such as smartphones and tablets are the most popular, with more than 10.5 million Italian gamers using them, including 5.6 million women. PCs follow with 7.8 million people and home consoles with 6.7 million. If you look at the details of the time spent in front of each platform, it’s the consoles with an average of 5.4 hours of play per week to conquer the free time of video game enthusiasts, while playing less on mobile devices ( on average 5.3 hours per week) and on PC (4 hours per week).
For more information, visit the official IIDEA website.

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