YouTube tightens the rules for monetizing your videos in an attempt to improve content.
YouTube continues to tighten the requirements to enter its Partner Program. After announcing last year that it would be necessary to have at least 10,000 total visits on a channel to be able to access, it has now reintroduced new requirements that the company itself has described as “tough but necessary”.
With these changes, it will now also be necessary to have a total of 1,000 subscribers and a minimum of 4,000 hours of viewing by these subscribers. For now, these new rules will only apply to those who want to enter the ‘Partner Program’ and start monetizing their videos by introducing advertising, but as of February 20 they will also apply to those who are already members.
This means that if you are currently in the partner program but do not meet the new requirements, as of February 20, YouTube I could kick you out of the show and prevent you from still being able to put advertising on your videos.
“It has become clear in recent months that we need the correct requirements and better signals to identify the channels that have earned the right to publish ads,” they explain from YouTube in the announcement of the changes. “Rather than basing acceptance solely on views, we want to consider channel size, audience engagement, and creator behavior in determining ad eligibility.”
YouTube will closely check that the content uploaded does not violate the rules of use
From YouTube they also warn that they will closely monitor for red flags about content, such as community protests, spam and other abusive actions that users who are members of the program may be carrying out.
In recent times the platform you’re having a lot of trouble with inappropriate content, and that is why they have warned that if they detect that one of the partner channels is violating the rules, they will be expelled from the program. In addition, they remember that if after three notices they do not stop uploading videos that do not comply with the rules, the user will have their account and channel deleted.
YouTube raises the tone with its creators
On YouTube they had a particularly bumpy last stretch of 2017, with the proliferation of totally inappropriate and even terrifying videos and comments on both the traditional service and YouTube Kids. That made the criticisms of the users join in the rout by advertisers, and hence from the platform they have decided to take various measures to try to solve this situation.
Therefore, this decision to raise the minimum requirements to be able to use the ad system can be interpreted as a movement to try to calm especially the advertisers. The big losers are the humblest channelsAs the company itself has revealed, 99% of those affected by the changes earned less than $ 100 in the last year, and 90% earned less than $ 2.5 in the last month.
But the video service is also going to tighten the rules of the ‘Google Preferred’ program for youtubers with the most visits, something logical considering the controversy of Logan Paul recording corpses and being expelled later for it. YouTube wants to discourage this type of content, and has warned that the content of the members of the program will be reviewed manually to be not only the best content on the network, but also “the most researched.”
Knowing already that these rules will be fatal for the most humble youtubers, now it remains to be seen how it affects medium and large and if they really manage to moderate the content better with them. We will only be able to see this in the coming months, checking if the flow of controversies around the content goes down or remains.
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