Making mistakes is an inherent part of the human experience, and it’s no different in business. E-commerce website templates can be very helpful for business owners who want to open an online store in no time. But if you don’t use them right, you will make common mistakes that can hurt your business.
Common mistakes include:
- Knowing where to download e-commerce web templates.
- Understanding the purpose of the template (what it is needed for).
- Testing before purchasing.
- Customization according to the brand’s look and feel.
- Page speed and performance.
- Search engine optimization (SEO).
- Payment gateway integration.
- Call-to-action (CTA) buttons.
- Client service or live chat systems.
- Easy and intuitive navigation.
Where to Download
To make sure they have been tested and are safe, download site themes from reputable marketplaces. If you download themes from places you don’t trust, your website could get malware or break security. You should only shop on trustworthy marketplaces if you value the security and quality of your purchases.
For example, as of 2023, there are over 5900 e-commerce website templates available on Template Monster. Also, this marketplace has technical support and a large library of other digital assets (plugins, graphics, hosting, etc.) that might be useful for your other needs.
Understanding the Purpose
People use e-commerce templates because they are inexpensive or because someone told them it was simple. However, they often do not understand how to use them to solve their specific problems or business needs. To avoid these mistakes, people should have a clear understanding of their project before choosing a template. They should also know how pre-made layouts work and how they can be customized to suit the design needs.
For example, if a user is designing an e-commerce website for a restaurant, they should know what parts are needed, like menus and contact information, and how to put them in the appropriate order for the most user-friendly experience.
Testing Before Purchasing
Test a web design with a live demo before purchasing it to check if the features are what you need. Ensure it is responsive so it looks great on any device. Also, check if customer service is reliable and if the product is simple to customize.
By not testing a web design before purchasing it, you risk investing in a product that may not meet your needs or be difficult to work with. Testing and evaluating a design saves you time and money in the long run.
Customization According to the Brand’s Look and Feel
If you don’t tailor your content to customers’ needs, it could hurt their experience, leading to confusion and mistrust. Therefore, to build a strong connection with your audience, it’s critical to show what your brand is and stands for.
For example, if you talk about the product’s useful features, like how long it lasts and how easy it is to use, prospects are more likely to connect with your brand and buy something.
Page Speed And Performance
If your e-commerce website takes too long to load, visitors will leave. In other words, improving the speed and performance of your page will make it easier for people to use, which will lead to more conversions. This is done by reducing image size, using caching, and minifying your code. Fortunately, many plugins in the WordPress library optimize the site’s performance.
Search Engine Optimization
SEO-optimized code is already built into e-commerce website templates. However, if the content doesn’t match the targeted keywords, it won’t show up on search engine results pages. This means that a website will not get the organic traffic it needs to succeed.
To ensure your e-commerce site is SEO-friendly and ranks well in Google, you need to familiarize yourself with and implement top SEO strategies. This includes using keywords effectively, building strong internal links, and producing useful content.
Payment Gateway Integration
Make sure to consider this when designing your online shop. You should also think about whether the template supports multiple currencies if you want your store to sell to people all over the world.
It is critical to have a secure payment system integrated into your platform for a smooth checkout process. Failure to do this causes shoppers to abandon their carts.
Call-to-Action Buttons
CTAs are essential to encourage customers to buy. Consumers are less inclined to buy when there is no obvious next step for them to take. For example, a simple “Add to Cart” button on a product page can be the difference between moving to checkout or leaving the website.
CTAs are also used to get customers to sign up for newsletters or other special offers.
Client Service and Live Chat Systems
By using the online chat feature, prospects get the answers they need without having to dig. Also, customers get answers to their questions right away, which makes them happier and more likely to trust the company. After all, around two-thirds of consumers return to a site with live chat.
Easy and Intuitive Navigation
If customers have trouble finding what they want, they will leave. It’s crucial to have a well-designed drop-down menu to provide simple and intuitive navigation. This should include all the main categories and subcategories of products or services. Customers can locate what they need without browsing the whole website.
Another key feature is the search bar, which should be prominently displayed. This allows customers to type what they need and quickly find relevant information. Lastly, an online store should have links to the most relevant pages that are easy to see.
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